The Color Psychology of White

The Color Psychology of White Theories Cognitive Psychology Print The Color Psychology of White By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on January 17, 2020 More in Theories Cognitive Psychology Behavioral Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology Look at the image that accompanies this article and  consider  how the color makes you feel. Do you feel inspired or refreshed, or does it leave you feeling cold and lonely? Many people find white serene and pure, while others feel that its stark and cold. Illustration by Cindy Chung, Verywell Color Associations Are Not Universal One thing to remember is that such color associations are not necessarily universal. Colors can have different meanings, symbolism, and associations in other cultures. In Western cultures, the color white is often associated with weddings, hospitals, and angels and is often used to convey a sense of purity, cleanliness, and peacefulness. In many Eastern cultures, however, white is symbolically linked to death and sadness. Its often a color used in funerals and other mourning rituals. The Color Psychology Characteristics of White According to color psychology, these are the characteristics of white: White represents purity or innocence. While a bride wearing white was often thought to convey the brides virginity, blue was once a traditional color worn by brides to symbolize purity.White is bright and can create a sense of space or add highlights. Designers often use the color white to make rooms seem larger and more spacious.White is also described as cold, bland, and sterile. Rooms painted completely white can seem spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense of sterility.Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity. The color white often seems like a blank slate, symbolizing a new beginning or a fresh start.On the negative side, white can seem stark, cold, and isolated. Consider how a large, white, empty room might seem boring, bland, and stark. In Feng Shui White is considered a powerful color in feng  shui, a system of arranging your environment to create harmony. Colors are linked to certain feng  shui elements and in the case of white, the element it expresses is metal.?? Wood and glass accents go extraordinarily well with white, as do bits of black to balance it out. White is also great for kitchens, living rooms, bathrooms, and bedrooms and white flowers in white pots are an economical way to incorporate white into your environment. In Marketing In marketing and branding, white is used to convey a feeling of safety, purity, freshness, and cleanliness, as well as to create contrast. Some famous brands that use a great deal of white in their logos and marketing are Michelin, Gap, Hewlett-Packard (HP), Lego, Volkswagen, Starbucks, Fisher-Price, Levis, and Ford.?? A Preference for White One recent study on adults color preferences showed that out of 18 total colors, including no preference, white only ranked fifteenth as the overall favorite color. It fared a little better when the same adults were asked to rank their favorite color in clothing, coming in at tenth.?? When asked to choose their favorite colors for the physical environment, white was overwhelmingly the number one favorite for all the listed rooms: living rooms, bedrooms, offices, and meeting rooms. White was also ranked number one for evoking moods of quietness and concentration.